Wednesday, 16 October 2013
Friday, 11 October 2013
New packaging design
We have decided to take an illustrative approach in our packaging. Smooth water colour blending in the back provides a calm and relaxed background to our package. Having the main illustration being the biscuits with the cup of milk to suggest a beverage you can enjoy whilst eating our biscuits.
New Logo
The logo has been simplified to show our ideas that we want to focus on in our biscuits. The use of the arrow is to demonstrate a winding back aspect, where our biscuits are designed to help stressed and busy people to relax and have a break.
Farmbake ideaology
You can see in this Farmbake advert that they are selling a biscuit that is family orientated "just like nanas"but with "traditional ingredients". Selling the ideas that farmbake is a biscuit to be enjoyed by all and is a reminder of home.
http://www.youtube.com/watch?v=sup1pPQQ16Q
http://www.youtube.com/watch?v=sup1pPQQ16Q
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