Thursday, 19 September 2013

Ernest Adams 4 p's

Product
Apricot Choc Chip, 350g
Double Chocolate Chip, 350g
Shortbread, 350g
Chocolate Chip, 350g
Ginger Crunch, 350g
Peanut Brownie, 350g

Placement
New World holds the Ernest Adams range of biscuits below eye level and below Farmbake. This shows that Farmbake dominates over Ernest Adams in this supermarket. It is displayed in a single row of five different flavours.

Promotion
Te Ara (.govt.nz) provides a history of the company and success of Adams as a baker.

Price
$3.49

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