Research

Macro trend: Snack is very dominant in the world, also different snack has different ingredients. Now, snack also became an emergent food as a fast meal. As people become busier and lazy they search for a quicker and easier alternative. A cookie that can replace a meal and still provide the basic nutrional needs.   

Target audience: Students and working class

Idea: A cookie replacing a quick meal through providing a stable amount of natural and healthy ingredients. This will allow for consumers to receive a similar amount of nutritional needs to allow for their body to function at the same rate if you were to have a proper meal. We will be looking into other brands to see what they have done to create the whole meal idea.

Interview: feedback on our idea, they prefer...
Sweet
Soft
Fruits
Chocolate
Natural
Single cookie $3
Bag of 3 cookies $5-$6

Flavour Ideas:

Chocolate w/ Fruit

Chocolate w/ Nuts

Chocolate w/ Ginger

Chocolate w/ Trail mix

Macadamia nut

Chocolate w/ Oats